12/21/2016

Pampers Unicef Campaign - #PampersUnicef



I've been blogging for quite a few years now and over this space of time I've worked with some great brands on some fantastic projects, one of which is Pampers and their UNICEF campaign. 

I was recently asked if I would like to be part of the very first Pampers Baby Board. I was delighted to be considered and of course accepted the offer as Pampers are a brand I've been working with for quite some time now and are a brand that I truly believe in. Over the next few months I'll be bringing you lots of news and features from Pampers HQ and I'm really excited about it!


I find it fitting that one of the first posts I write about is probably the most important one that I will write as a member of the Pampers Baby Board, their partnership with UNICEF. The Pampers-Unicef "1 pack = 1 vaccine" campaign raises money for the lifesaving Maternal & Newborn Tetanus vaccination programme (MNT). With such a short time left on this year’s campaign it's so important that we continue to spread the word.

The Pampers-Unicef partnership has been running for 10 years now, since 2006. In this time Pampers have donated enough money for 300 million vaccines, helping to protect 100 million mothers and their newborns against Maternal & Newborn Tetanus thus eliminating the disease in 19 countries, with 19 left to tackle. They are now half way to their goal of eliminating MNT from the planet and although it's a great start there are still 67 million mothers and babies at risk of the disease. 


Did you know?
Newborn tetanus occurs when newborns are infected as a direct result of unhygienic birthing practices.


Mothers can also be infected with Maternal Tetanus during an unsafe or unsanitary delivery.


Once newborn tetanus has been contracted there is no real cure. In rural areas of developing countries, almost all infants that are infected with newborn tetanus die.


Tetanus is the same disease the world over. 
Here in the UK babies are vaccinated against it as part of routine newborn vaccination programmes and we receive boosters as adults. It is not a common disease here due to the vaccinations we are given, and the advanced medical care we have for women in labour.

Anyone can contract tetanus if they are not protected by vaccination.


How you can help
If you are like me then you'll want to get involved too and there are two simple ways in which you can. Here's how you can do your part in helping to eliminate MNT.

1 pack = 1 lifesaving vaccine:
For every purchase of a pack of Pampers nappies or wipes with the UNICEF logo.

1 share of your baby photo = 1 lifesaving vaccine: By sharing a photo of your baby, Pampers will donate the equivalent cost of one vaccine. Tweet the hashtag #PampersUnicef alongside your image.


- Wrote in collaboration with Pampers as part of their Pampers Baby Board. 

1 comment:

  1. This is such an important campaign. Thank you for sharing x

    ReplyDelete