5 Reasons Why Canterbury is a perfect place to start a Business

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You grew up in the ’90s and 2000’s when the IT industry was gaining momentum. This naturally inspired you to become an entrepreneur as you are impressed by the number of success stories. You are fascinated by Bill Gates, Steve Jobs, Elon Musk, Jeff Bezos, and Mark Zuckerberg of this world.

You have made up your mind back then that you want to be a business owner one day. That is why instead of following the traditional path, which is to study hard in school, go to college or university to get a degree and get your dream job, you decided to take the path which was chosen by a handful number of people.

Once you completed school and college, you decided to pursue your passion for starting a business. You started planning and working on it. There are a number of considerations that go into starting a new business. One of them is location. If your business is not in the right spot, you might struggle to attract more people to your business. After doing a lot of research you decided to start a business in Canterbury.

After years of hard work, you managed to establish your own startup company. Sadly, that was not the end of the road but instead, it was the beginning of a long journey. As time passed, you realized that decision of starting a business in Canterbury was one of the best decisions you have ever made. In this article, you will learn about the reasons why Canterbury is a perfect location for your business.

5 Reasons Why Canterbury is a Great Place To Start a Business

Here are five reasons which will convince you that Canterbury is a perfect place to start a business.

1. Large Talent Pool

One of the first things that you will notice when you start a business in Canterbury is the large talent pool. Unlike other cities, finding and hiring talented individuals is extremely easy in Canterbury. This makes it easy for you to make a team and deliver excellent products and services to your valued customers.

Don’t believe me? Just put a job posting and see how many different applicants apply for that position. Since the University of Kent is located just around the corner, you can also tap into young talented fresh graduates who are looking to jumpstart their careers. Some are even willing to relocate and use STORED Self Storage with their FREE collection service to temporarily or permanently store items. You will have a continuous influx of fresh graduate every year who is looking for a new job. This can also come in handy especially if you want to hire people for internships or beginner-level or mid-level jobs.

2. Huge Customer Base

Irrespective of whether your business operates in a business-to-business or business-to-consumer model, you will never be short of customers. Canterbury has a huge customer base that your business can take advantage of. That is why you will see more and more businesses opening in Canterbury and many of them have been operating for years. This also shows the sustainability and continuous influx of customers as very few businesses close in Canterbury.

Additionally, Canterbury is also considered one of the wealthiest cities in the UK. This means that businesses not only have a massive customer base but that customer base is rich, has a lot of disposable income and more likely to spend money on items. All this means that you can generate a lot of revenue if your business operates in the Canterbury area.

Since most of the businesses are located so close to one another, it is much easier to form partnerships with them and build long-term relationships with them. Currently, Canterbury’s population is 160,000 and we can expect it to grow, which means that the demand for businesses selling products and services will also go up with it.

Canterbury is also famous as a tourist destination. This means that there are millions of international travelers making their way to the city every year. In fact, statistics show that more than 7 million people visit Canterbury each year. As a business, this is a great opportunity as you can also attract, promote and sell your products and services, which further expands your customer base. All this makes Canterbury a great choice for businesses that follow a business-to-consumer model.

3. Business Activities

If you are a new business who have recently opened their doors for customers then, you might find Canterbury a great place too because it gives you tons of networking opportunities. The city hosts major business events such as business conferences where you get a chance to meet thousands of new people and hundreds of new businesses.

It can also be a great learning experience for a new business as they can learn a lot of things from the experiences of well-established businesses and qualified individuals who have been there and done that. By learning from other business mistakes, you can stop yourself from making the same mistakes and learn the lessons the easy way instead of the hard way. Attend as many of these conferences and business events as you can because it can help you forge relationships and get new clients.

4. Support

When you are new to entrepreneurship, you might need support to run your business. Finding that kind of support is not easy in most cities. Thankfully, Canterbury is not one of them. Canterbury 4 Business is a company that offers support to new businesses and gives them access to mentors who can guide them in overcoming the obstacles which their businesses might be facing. Moreover, they can also help you make the right business decisions at the right time, helping your business capitalize on opportunities that come your way.

Finding investors or raising funds can be tough for small businesses especially those who are new to the game as they are usually facing a financial crisis but Canterbury has a solution for that too. If your business is located in Canterbury then you can take advantage of Kent and Medway business funds to get a loan at 0% interest. You can secure a loan of fifty thousand pounds or less depending on your need. This is great news for small businesses who are finding it difficult to raise money or attract investors to keep their businesses afloat.

5. Healthy Competition

Remember I mentioned that there are many established businesses operating in Canterbury and many new ones starting out at the beginning of this article. This also means that competition is higher in Canterbury. Most people will consider this a negative for businesses as the more competition you have, the fewer customers will you get. Thankfully, that is not the case as there is healthy competition between businesses in Canterbury.

Yes, you might have more pressure due to the competitive market but that also pushes you to deliver your best. You know that if you don’t deliver a great product or service experience, people have alternatives that they can take advantage of. As a result, you end up maintaining the highest quality standards for your products or services. This will eventually benefit your business in the long run. You can learn new skills faster and learn to survive and thrive in a competitive business environment.

Which reason convinced you to do business in Canterbury? Share it with us in the comments section below.


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